The Easy Money Has Dried Up

Posted by George Cloutier on 09/19/09 | (3) Comments

When I do seminars around the country about building profits, it always stuns me when more than half the people in the room admit to not working on weekends, yet these are the same people who complain about failing to make big money. They tell me they sometimes work from home but, when pushed, admit they are doing it half-heartedly, with a football game on the television or while cooking the family dinner. If you can’t be focused while working from home, don’t bother.
I meet a lot of resistance to this from clients at first. They get angry. They say, “So what if I want to put my family first?” “Don’t you dare tell me not to go to Church!” “I deserve a normal life!” Sure you do. Of course you have every right to a life—if you don’t care about making money. Go to that ball game. A smart person, Bill Collier, even wrote a bestselling book called “How to Succeed as a Small Business Owner…and Still Have a Life.” It all sounds great on paper, but it’s never going to happen. The easy money has dried up. You can’t make a profit just by selling a slimmer cell phone or a tastier energy drink any more. But you have your priorities, and I understand. If you don’t want to put your business before all other considerations, by all means sell up or prepare yourself for a life of financial mediocrity.

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